Creator · Brand Platform
FameSync
A two-sided marketplace where brands post campaigns and creators apply — each side needing a genuinely different product.
The challenge
What made this hard
Two-sided platforms have to satisfy two audiences with opposing priorities. Brands want reach and control over campaigns; creators want clarity on terms and a low-friction application path. One generic interface would have failed both.
Our approach
How we built it
- Designed distinct experiences for each side of the marketplace, sharing a data model but not a set of screens.
- Built campaign creation and application workflows so collaborations move through defined states rather than scattered messages.
- Added management tooling that keeps both parties looking at the same status for an active partnership.
The outcome
Where it landed
A live creator-brand collaboration platform where campaigns, applications, and active partnerships are managed end to end in one place.
Let's collaborate
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